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Our Team


Why market to women?
Here’s the answer
Bay has the expertise.

Our Team Bay Communication Profiles <H1>


Meet the principals of Bay - experienced communications professionals with in-depth and up-to-date editorial and marketing knowledge.  Backed up by a broad network of trusted and proven associates, they provide seamless execution of clients projects on time – every time.

Susan Baka, President

Susan Baka, President Bay Communications & Marketing Inc.As a communications specialist with over 25 years of experience in both small and large business environments, Susan Baka is a start-up expert and seasoned writer. She has directed the launch of over 35 business publications, services and Web sites in the fields of women in business, real estate, law, human resources, workplace health and safety, forensic accounting, trade, tourism, and public policy. Prior to starting Bay Communications in the early 90s, Susan spent 12 years with one of Canada’s largest publishing and communications companies, Southam, as an editor, publisher and general manager of its business information services division.

Helping clients succeed is not only Susan’s business, it’s her passion. A proven strategic thinker and writer, she is adept at showcasing her clients’ expertise through incisive writing and information vehicles that stand out from traditional marketing approaches. Time and time again, the communications vehicles she crafts for Bay’s clients garner high praise and deliver measurable success.

In addition, Susan is considered one of Canada’s top authorities on entrepreneurship and small business, especially for women. She writes and speaks regularly on these topics, as well as on marketing-related subjects, in Canada and internationally.

Susan is active in business associations, is a founder and Vice President, International of the Organization of Women in International Trade-Toronto (OWIT-Toronto), serves as Vice President, Communications, at the international level, and is on the Steering Committee of the Step Ahead Women’s Mentoring Program. She has contributed to the launch and development of their Web sites and other communications materials.

An advocate for women entrepreneurs and exporters, Susan was appointed a member of the Minister of International Trade’s Small and Medium Enterprise Advisory Board in 2008.

When it comes to business contacts, the women entrepreneur market and communications and marketing experts, few are as well-connected as Susan - with her years of experience, range of clientele, and travels on behalf of her clients and the organizations she serves.

An advocate for women entrepreneurs and exporters, Susan Baka travels around the world.



Receiving qualification certificate as a Women Business Enterprise (WBE) by WEConnect Canada (2009)


Speaking in Halifax at Canadian Manufacturers & Exporters event (2008)
First Canadian Businesswomen's Trade Mission to Australia (2002)
First Canadian Businesswomen’s Trade Mission to Australia (2002)
Launch of OWIT-Australia 2003

Launch of OWIT-Australia, Sydney (2003)
OWIT Woman of the Year 2005

Meeting in Washington with Futhi Mtoba, OWIT Woman of the Year from South Africa (2005)
Sydney Australia 2003

Meeting Australian best-selling author Bryce
Courtenay and publisher  Kim McArthur,
Sydney, Australia (2003)
Former Prime Minister Jean Chretien and Susan Baka Ottawa 2003

With Canada’s fomer Prime Minister Jean Chretien during Women Entrepreneurs’ Task Force presentation, Ottawa (2003)
San Francisco 2006

Speaking in San Francisco  (2006)

Mexico 2006

Tour of Port of Ensenada, Mexico (2006)
San Franciso 2006

Women in Trade San Francisco Conference (2006)

Geneva 2007

Toronto trade mission organized by the UN International Trade Centre, Geneva
(2007)

Trade Mission 2007

Participating in trade mission of businesswomen and representatives of women’s business associations from Asia, Africa and South America (2007)

Women in Trade Tampa Conference

Meeting Governor of Wisconsin, Jim Doyle (2008)
Women in Trade Tampa Conference

At Minister of International Trade’s Advisory Board meeting, Montreal (2008)
Women in Trade Tampa Conference

Women in Trade Tampa Conference (2004)
Women in Trade Board Meeting, Puerto Rico 2004

Women in Trade Board Meeting, Puerto Rico (2004)
Women Trading Globally 2004

Meeting Iraq’s Dr. Raja Dhaher at
Women Trading Globally
conference,
Vancouver (2004)
OWIT Woman of the Year 2004

Meeting OWIT’s 2004 Woman of the Year,
Adair Heuchan, in Tampa.
Washington 2006

Special Capitol tour with Congressman John Boozman of Arkansas, Washington (2005)
Bermuda 2005

Women in Trade Board Meeting-Bermuda (2005)
Bermuda 2005

Meeting the Hon. Jennifer Smith, Deputy Speaker of the House and former Premier of Bermuda (2005).
Niagara Falls 2006

Niagara Falls Bridge Commission Tour (2006)
Monterrey, Mexico OWIT 2007

With Monterrey, Mexico Chapter of OWIT (2007)

Panel Discussion Mexico 2007

Speaking in a panel discussion at the Graduate School of Business (EGADE) of Monterrey Tech in Monterrey, Mexico (2007)

Mexico 2007

At OWIT Board Meeting in Monterrey, Mexico (2007)

Allyson Warden, Associate

Allyson Ward, Associate Bay Communications Inc.

With years of experience in public relations and production management, Allyson Warden spearheads media relations on behalf of Bay’s clients and manages all production coordination with designers and printers. She is web-savvy, bringing expertise from a five-year production management stint with one of Bay’s strategic partners, DUO Strategy and Design Inc., a studio that specializes in edgy print, new media and web design.    

Her experience also includes advertising and event management, online writing, press conferences, business seminars and writing news releases and media kits.

Allyson’s background includes 14 years with PR and communications consultancy Weber Shandwick, marketing for a national software reselling, training and consulting firm, and production coordination for a major mutual funds company.


Applause Applause arrows

“You are an amazing woman empowering other women, every day – wow!”
- Pernille Fisher Boulter, President & CEO, Kisserup International Trade Roots Inc., Halifax, Nova Scotia

“I just received a copy of the newsletter Business Women in Trade and want to congratulate you. Good and informative articles as well as a very nice layout. Great job.”
- Lilia Navarrete, President & CEO, LKN Global Enterprises, Inc., Pasadena, California

“Just wanted to take a moment to say thank you for the article you wrote about me and Phoenix in the government trade publication. You did a great job – and certainly captured our discussion. That’s just great to be honoured in this publication!”
- Kyle MacDonald, CEO, Phoenix Interactive Design, London, Ontario

“When I sat down with the trade newsletter you wrote, I read the entire issue. It was so informative reading the profiles of the people featured. You really did an excellent job!”
- Rhona Levine Ruben, RLR and Associates Inc, and Board Member of Women Presidents’ Organization, Toronto, Ontario

 


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